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Client Success - NaviMedix NaviMedix shoots a hole in one (to one) At NaviMedix's Pebble Beach Golf Classic each guest receives a personalized weekly guide called The Playbook. Including tee times, dinner reservations, biographies of members in his or her foursome and breakdowns of the courses each participant will be playing, The Playbook is a full account of the week ahead for each individual guest. Ambit Press' Solutions Included:
NaviMedix is a full-service provider of online solutions connecting physician offices and hospitals with health care partners. Twice each year, NaviMedix hosts its Pebble Beach Golf Classic, providing an opportunity for health care leaders from across the country to discuss reforming America's lawsuit culture. These are the two highest profile events of the year for NaviMedix, bringing together both current customers and prospects for a week of golf, eating and industry discussion and networking. NaviMedix knows very well that an occasion such as this demands more than a simple two-color postcard. It requires an impressive document that is as memorable as the event itself. Solution: One week before the Pebble Beach Golf Classic begins, attendees receive what is known as The Playbook. Created by NaviMedix and its printing partner at Ambit Press, The Playbook serves as the single most important piece of literature for those attending the Golf Classic, providing complete details of the week's events, including places to be and when to be there. Upon arrival, participants will find a second copy of The Playbook waiting in their rooms together with a welcome package that includes apparel, golf balls, gloves and other equipment needed for the week-all conveniently bundled in a driving range golf ball basket. The Playbook isn't just a handy guide. Each guest receives a personalized version, complete with his or her name printed on the cover and an individualized agenda of the week's events detailed inside. From tee times and dinner reservations to biographies of the members in his or her foursome, along with breakdowns of only the courses the guest will be playing, The Playbook is a full account of the week ahead for each individual participant. A project of this magnitude could only be accomplished with proper planning and cutting-edge technology. Using digital templates stored on Ambit's secure server, NaviMedix easily creates customized books and orders them online. Last minute changes are never a problem-Ambit's 24-hour access allows for modifications at any time, day or night. The production staff at Ambit Press takes pride in being just as flexible as they are creative. Ambit is always on the lookout for innovative ways to enhance a project-such as the custom die-cut tabs they suggested for The Playbook. Because The Playbook is printed digitally, Ambit can produce multiple copies with incredible speed. The unit cost of each book is identical, whether there are four people attending the Golf Classic, or 24. Waste is never an issue. Results: To put it simply, doing it any other way would not only be difficult and expensive-it would be impossible. The Playbook is not just another piece of marketing literature. With its customized features, this handy guide makes almost as big an impression on the guests as the event itself. The Playbook is in evidence throughout the week, proving to be not only an indispensable reference tool, but also an effective icebreaker for the participants. The impact on every guest is undeniable. NaviMedix understands that one-to-one marketing opportunities must be seized when presented. They also understand that to do so requires a printing partner with not only the latest technology, but also the people that know how to best put that technology to use. |
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